About Us
It All Started with a Simple Need
In the world of baby and kids care, we noticed something troubling — a gap in truly safe, natural, and thoughtful daily essentials. Lotions with unreadable ingredients, shampoos with synthetic fragrances, and tummy balms that offered more confusion than comfort.
Where were the 'basics' - the products kids actually need - made with honesty, simplicity, and care?
We couldn’t find them. So, we decided to create them.
That’s how KidBasics was born: from a desire to fill the missing space in everyday child care with pure and parent-approved essentials that nurture kids the way nature intended.
What Makes Us Different?
At KidBasics, every product is made with:
Natural, plant-based ingredients like almond oil, aloe vera, jojoba, fennel, and coconut.
Zero toxins: No parabens, sulphates, phthalates, or artificial colors.
Dermatologist-tested formulas safe for newborns and infants.
We don’t just make baby products. We craft peace of mind for parents.
Our Philosophy - From Our Family to Yours
We believe that caring for a baby is one of the most sacred responsibilities in the world. That’s why we treat every formula, every ingredient, and every product with the same love and caution we’d want for our own children.
Our mission is to create everyday essentials that support your baby’s skin, comfort, and wellbeing, so you can focus on what really matters: bonding, loving, and growing together.
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What Our People Says
The Baby Lotion is a lifesaver for my babies dry skin! It absorbs quickly and keeps their skin baby-soft all day. I love that it’s non-greasy and has no strong scent. Total mom-approved!
Mom of 6-month-old twins
Bath time is so much easier now! This head to toe wash is gentle, doesn’t irritate my baby’s eyes, and leaves his skin clean without drying it out. I feel good knowing it’s safe and natural.
First-time dad
I was sceptical, but this tummy balm really works! Massaging it on my baby’s belly calms her down within minutes. It’s now part of our nightly routine—and we’re finally getting sleep!
Mom of a newborn
My baby had dry patches on his cheeks, and this cream cleared them up in days. It’s lightweight, non-sticky, and now I carry it everywhere. I wouldn’t use anything else on his face!
Mom of a 10-month-old
